Client
Blink Marketing Logistics
Project(s)
Strategic Brand Identity
Logo Design
Web Design
Social Media Design & Management
Campaign Creation
Literature Design
Blink Marketing Logistics (formerly Bottomline Ink) transitioned from a print service provider to a marketing logistics firm, offering digital solutions and campaign management to help businesses streamline their marketing efforts.
As part of a team, I redesigned the Blink logo, which was chosen to represent the company’s rebrand from Bottomline Ink to Blink Marketing Logistics. Afterward, I took the lead on all design efforts, including brand guidelines, website design, social media presence, and marketing materials, ensuring consistency across all touchpoints and supporting Blink’s modern, tech-driven identity.
Logo Design
I redesigned the Blink Marketing Logistics logo, first evolving it from the Bottomline Ink logo in 2018, then refining it in 2023 to reflect the company's shift towards technology and software solutions. The update included a sleeker color palette and a logomark, enhancing its versatility across both digital and print platforms, including social media and smaller applications.
I redesigned the Blink Marketing Logistics logo, first evolving it from the Bottomline Ink logo in 2018, then refining it in 2023 to reflect the company's shift towards technology and software solutions. The update included a sleeker color palette and a logomark, enhancing its versatility across both digital and print platforms, including social media and smaller applications.
Blink Marketing Logistics Visual Identity
Blink Marketing Logistics’ visual identity reflects the company’s evolution from print services to a full-service marketing logistics provider. The logo suite, including the horizontal logo, logomark, and "Eyecon," enhances flexibility and brand recognition across various platforms. The fresh color palette, featuring vibrant green and sleek black, symbolizes growth and professionalism, while the typography—Roboto and Poppins—adds modern clarity and approachability.
Blink Marketing Logistics’ visual identity reflects the company’s evolution from print services to a full-service marketing logistics provider. The logo suite, including the horizontal logo, logomark, and "Eyecon," enhances flexibility and brand recognition across various platforms. The fresh color palette, featuring vibrant green and sleek black, symbolizes growth and professionalism, while the typography—Roboto and Poppins—adds modern clarity and approachability.
The brand guidelines also include comprehensive specifications for iconography and usage, ensuring consistency across all digital, print, and social media materials. These elements work together to reinforce Blink’s focus on innovation, technology, and reliability, creating a cohesive and recognizable brand identity.
View the full brand guidelines >
Blink Website Design & Development
I designed the entire Blink website to reflect the company's modern and innovative approach. The goal was to create an engaging, user-friendly experience that showcases Blink’s services, values, and expertise. Through strategic layout design, clear navigation, and intuitive features, I ensured the site effectively communicated Blink’s unique offerings and positioned the brand as a reliable, forward-thinking partner for businesses. The result is a dynamic, visually appealing site that is both functional and aligned with Blink’s brand identity.
I designed the entire Blink website to reflect the company's modern and innovative approach. The goal was to create an engaging, user-friendly experience that showcases Blink’s services, values, and expertise. Through strategic layout design, clear navigation, and intuitive features, I ensured the site effectively communicated Blink’s unique offerings and positioned the brand as a reliable, forward-thinking partner for businesses. The result is a dynamic, visually appealing site that is both functional and aligned with Blink’s brand identity.
Instagram & Facebook
I developed and managed engaging content for Blink’s Instagram and Facebook pages, aligning with the brand's goals and voice. By creating visually appealing posts, I aimed to drive brand awareness, engage with the community, and highlight key messaging, all while maintaining consistent branding across both platforms.
I developed and managed engaging content for Blink’s Instagram and Facebook pages, aligning with the brand's goals and voice. By creating visually appealing posts, I aimed to drive brand awareness, engage with the community, and highlight key messaging, all while maintaining consistent branding across both platforms.
LinkedIn
For Blink’s LinkedIn presence, I tailored content to appeal to a more professional audience, emphasizing the company’s capabilities and achievements. The strategy included showcasing case studies, industry insights, and company culture, aimed at positioning Blink as a leader in its field while fostering professional connections.
For Blink’s LinkedIn presence, I tailored content to appeal to a more professional audience, emphasizing the company’s capabilities and achievements. The strategy included showcasing case studies, industry insights, and company culture, aimed at positioning Blink as a leader in its field while fostering professional connections.
Direct Mail Campaign
The S.U.E. Direct Mail Campaign for Blink addressed five common pain points faced by marketing professionals. Featuring five interactive mailing pieces, such as bubble mailers, puzzle boxes, and Nintendo Switch cases, the campaign kept recipients engaged with a continuing story. Each piece included a QR code linking to the Blink website for a seamless digital experience.
Collaborating with a local artist, I helped create illustrations that were digitally refined for a cohesive and playful design. The campaign won Silver ADDY and Judges' Choice ADDY awards for its creative approach in showcasing Blink’s marketing fulfillment services, including budget oversight, print services, and logistics.
View all mailings here!
Print Materials and Trade Show Design
For the print materials, trade show displays, and sales literature I created for Blink, I designed a variety of impactful, visually appealing assets to communicate the brand's offerings. These materials include brochures, posters, and trade show banners, all aimed at enhancing Blink’s presence in both physical and digital spaces. The designs were intended to resonate with potential clients, highlight key services, and reflect Blink’s dynamic and innovative nature while maintaining a consistent brand message. This cohesive design strategy helped Blink effectively engage with their audience, creating memorable brand experiences across multiple touchpoints.
For the print materials, trade show displays, and sales literature I created for Blink, I designed a variety of impactful, visually appealing assets to communicate the brand's offerings. These materials include brochures, posters, and trade show banners, all aimed at enhancing Blink’s presence in both physical and digital spaces. The designs were intended to resonate with potential clients, highlight key services, and reflect Blink’s dynamic and innovative nature while maintaining a consistent brand message. This cohesive design strategy helped Blink effectively engage with their audience, creating memorable brand experiences across multiple touchpoints.