Blink Marketing Logistics
A confident refresh and rollout for a fast growing marketing logistics brand.
Intro
Blink shifted from a print provider to a modern logistics partner. I led identity, systems, and multi-channel execution so the team could market with clarity and speed.
Blink shifted from a print provider to a modern logistics partner. I led identity, systems, and multi-channel execution so the team could market with clarity and speed.
Role & TIMELINE
Director of Marketing and Lead Designer, 2018, 2023 to 2024
Director of Marketing and Lead Designer, 2018, 2023 to 2024
Scope
Identity and logo suite | Brand guidelines and voice | Website design and oversight | Social and LinkedIn system | S.U.E. direct mail series | Sales literature and signage | Trade show materials
Identity and logo suite | Brand guidelines and voice | Website design and oversight | Social and LinkedIn system | S.U.E. direct mail series | Sales literature and signage | Trade show materials
Outcomes
• Silver ADDY and Judges’ Choice for the S.U.E. series
• Unified identity across teams and vendors
• Faster approvals and fewer one-off requests
• Silver ADDY and Judges’ Choice for the S.U.E. series
• Unified identity across teams and vendors
• Faster approvals and fewer one-off requests
Awards
Silver ADDY and Judges’ Choice ADDY for Direct Mail Campaign
Silver ADDY and Judges’ Choice ADDY for Direct Mail Campaign
Visual identity
Flexible logo family with the Eyecon for small spaces. Bright green and black palette with Roboto and Poppins for clear, modern communication. Click the image to view the full brand guidelines.
Flexible logo family with the Eyecon for small spaces. Bright green and black palette with Roboto and Poppins for clear, modern communication. Click the image to view the full brand guidelines.
Click the image to view the full brand guidelines >
Website
Service-led structure, clean hierarchy, and simple paths to contact that put credibility up front.
Service-led structure, clean hierarchy, and simple paths to contact that put credibility up front.
Social and LinkedIn
Modular post system that keeps voice and visuals consistent while making production faster. LinkedIn focused on case studies, industry insights, and team credibility.
Modular post system that keeps voice and visuals consistent while making production faster. LinkedIn focused on case studies, industry insights, and team credibility.
Direct Mail Campaign
Five-touch interactive series that tackled common marketer pain points and drove to the site via QR. I guided style and collaborated with illustrator Emily Szalkowski. The series earned a Silver ADDY and a Judges’ Choice ADDY.
View all mailings here!
Print and events
Brochures, sales one-sheets, signage, and trade show materials built from the same system for a consistent presence.
Brochures, sales one-sheets, signage, and trade show materials built from the same system for a consistent presence.
PrOCESS
Challenge
Inconsistent visuals across touchpoints and no single source of truth.
Inconsistent visuals across touchpoints and no single source of truth.
Approach
Audit, define story and voice, design a scalable system, ship guidelines and a ready asset library. Concept a multi-touch mail series to keep attention over time.
Audit, define story and voice, design a scalable system, ship guidelines and a ready asset library. Concept a multi-touch mail series to keep attention over time.
Result
A coherent brand that reads modern and ships faster. The S.U.E. series earned two ADDYs.
A coherent brand that reads modern and ships faster. The S.U.E. series earned two ADDYs.
credits
Internal creative and prepress team
Illustration for S.U.E.: Emily Szalkowski
Internal creative and prepress team
Illustration for S.U.E.: Emily Szalkowski
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