Confluence Media Group
Modern identity and guidelines for a startup-focused creative studio.
Modern identity and guidelines for a startup-focused creative studio.
Intro
Confluence Media Group helps startups grow with marketing, design, video, and app development. I created a clean, dynamic logo and a strategic brand guideline set so every touchpoint feels consistent and modern.
Confluence Media Group helps startups grow with marketing, design, video, and app development. I created a clean, dynamic logo and a strategic brand guideline set so every touchpoint feels consistent and modern.
Role
Creative Director and Designer
Scope
Logo design, strategic brand identity, brand guidelines.
Creative Director and Designer
Scope
Logo design, strategic brand identity, brand guidelines.
Outcomes
• Clear, recognizable mark that scales from digital to print.
• Cohesive rules for color, type, and pattern across materials.
• Ready to apply system that speeds up future assets.
• Clear, recognizable mark that scales from digital to print.
• Cohesive rules for color, type, and pattern across materials.
• Ready to apply system that speeds up future assets.
Logo suite
The logo uses an intertwined C and O to symbolize connection, flow, and collaboration between the studio and its clients. It is designed for quick recognition and strong legibility at any size.
The logo uses an intertwined C and O to symbolize connection, flow, and collaboration between the studio and its clients. It is designed for quick recognition and strong legibility at any size.
Icon and pattern
The icon repeats into a woven pattern that reinforces the theme of unity and can live on stationery, decks, and digital backdrops without overpowering content.
The icon repeats into a woven pattern that reinforces the theme of unity and can live on stationery, decks, and digital backdrops without overpowering content.
Color and type
A bold yellow and black palette signals energy and professionalism, paired with clear, versatile type for modern readability in print and on screen.
Brand guidelines
The guidelines define the logo system, color usage, typography, spacing, and pattern application so the brand stays consistent from proposals to product pages.
A bold yellow and black palette signals energy and professionalism, paired with clear, versatile type for modern readability in print and on screen.
Brand guidelines
The guidelines define the logo system, color usage, typography, spacing, and pattern application so the brand stays consistent from proposals to product pages.
Process
Challenge
Capture collaboration and momentum in a simple, scalable system.
Approach
Explore mark concepts around flow and connection, refine into the intertwined C and O, then codify usage in a concise guideline set.
Result
A confident, modern identity that is easy to apply across channels.
Challenge
Capture collaboration and momentum in a simple, scalable system.
Approach
Explore mark concepts around flow and connection, refine into the intertwined C and O, then codify usage in a concise guideline set.
Result
A confident, modern identity that is easy to apply across channels.
Credits
Solo project with peer critique
Solo project with peer critique
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