Client
Confluence Media Group
Projects
Logo Design
Strategic Brand Identity
Confluence Media Group offers marketing, design, video production, and app development services, specializing in helping startups grow and succeed. The company combines creative strategy with innovative solutions tailored to the unique needs of emerging businesses.
I created a logo design and strategic brand guidelines that reflect the company’s modern and forward-thinking approach. The logo was designed to be clean, dynamic, and easily recognizable, representing the company’s expertise in creative and technical services. The brand guidelines ensure a cohesive visual identity, defining typography, color palette, and design elements to maintain consistency across all touchpoints.
Icon and Pattern
The icon combines the C and O to symbolize the seamless connection and collaboration the company fosters with its clients. This dynamic design represents the flow of ideas and innovation. The pattern, featuring the same intertwined "C" and "O," reinforces the brand’s theme of unity and connection, creating a cohesive visual identity that can be applied across various materials.
Confluence Media Group Brand Guidelines
The brand guidelines emphasize a modern, dynamic identity. The logo features an intertwined C and O, symbolizing the seamless collaboration Confluence Media Group offers. The bold yellow and black color palette conveys energy and professionalism. The selected typefaces ensure clarity and versatility, while the custom pattern reinforces the theme of connection throughout the brand’s visual elements.
The brand guidelines emphasize a modern, dynamic identity. The logo features an intertwined C and O, symbolizing the seamless collaboration Confluence Media Group offers. The bold yellow and black color palette conveys energy and professionalism. The selected typefaces ensure clarity and versatility, while the custom pattern reinforces the theme of connection throughout the brand’s visual elements.