Client
Frybabies
Projects Delivered
Strategic Brand Identity
App Design
Package Design
Frybabies is an app for betta fish breeders to track breeding pairs, offspring traits, and lineage. Focused on Betta Splendens, the app helps breeders improve their processes, predict outcomes, and manage their fish strains.
I developed strategic brand identity, app design, and package design. The UI/UX design ensures easy tracking and management, while the branding reflects an educational yet accessible tone for both beginners and experts.
Visual Identity
The branding for Frybabies combines playful yet professional design elements to reflect the app’s focus on fish breeding and the breeder community. The logo concept blends DNA, data, and fish, symbolizing the connection between genetics, breeding techniques, and the science behind betta fish breeding. The vibrant color palette, including Deep Sea blue and accents of bright, complementary colors, emphasizes clarity and approachability. The typography is friendly yet modern, supporting the app's easy-to-use interface. This strategic approach ensures Frybabies stands out as an accessible, trustworthy resource for breeders of all experience levels.
The branding for Frybabies combines playful yet professional design elements to reflect the app’s focus on fish breeding and the breeder community. The logo concept blends DNA, data, and fish, symbolizing the connection between genetics, breeding techniques, and the science behind betta fish breeding. The vibrant color palette, including Deep Sea blue and accents of bright, complementary colors, emphasizes clarity and approachability. The typography is friendly yet modern, supporting the app's easy-to-use interface. This strategic approach ensures Frybabies stands out as an accessible, trustworthy resource for breeders of all experience levels.
App Design
The Betta Goal Selector features a clean, user-friendly design that makes it easy for users to select their desired breeding results. The UI/UX is streamlined for simplicity, with clear categories for tail/fin form, color, and pattern selection. Interactive elements guide users through each step, ensuring a smooth and intuitive experience. The design focuses on clarity and visual appeal, making the breeding process both easy and enjoyable.
The Betta Goal Selector features a clean, user-friendly design that makes it easy for users to select their desired breeding results. The UI/UX is streamlined for simplicity, with clear categories for tail/fin form, color, and pattern selection. Interactive elements guide users through each step, ensuring a smooth and intuitive experience. The design focuses on clarity and visual appeal, making the breeding process both easy and enjoyable.
The Betta Inventory feature allows breeders to easily track and manage their fish collection. It includes detailed information like species, color, and breeding history, along with an image gallery for quick reference. The simple layout makes updating and organizing inventory effortless, streamlining the breeding process.
Packaging Design
The Frybabies packaging is modern and vibrant, using bold colors and clear typography to stand out. The design reflects the brand’s playful yet professional identity, with informative labels that highlight product benefits.
The Frybabies packaging is modern and vibrant, using bold colors and clear typography to stand out. The design reflects the brand’s playful yet professional identity, with informative labels that highlight product benefits.