Offensities
A playful lifestyle brand that turns potentially offensive sayings into nouns and sparks conversation.
A playful lifestyle brand that turns potentially offensive sayings into nouns and sparks conversation.
Intro
Built for millennial humor and bold self expression, Offensities spans apparel, stickers, wall decor, and stationery. I created the logo, brand system, colors, fonts, website design, merch, packaging, and social assets so the voice feels cheeky and still wearable.
Built for millennial humor and bold self expression, Offensities spans apparel, stickers, wall decor, and stationery. I created the logo, brand system, colors, fonts, website design, merch, packaging, and social assets so the voice feels cheeky and still wearable.
Role
Creative Director and Designer
Creative Director and Designer
Scope
Strategic brand identity | web design, package design, merchandise design, social media management.
Strategic brand identity | web design, package design, merchandise design, social media management.
Outcomes
•Cohesive system that reads expressive and unmistakable across every touchpoint.
• Bold site and social design built for scroll stopping impact.
• Flexible assets that scale from digital to apparel and packaging.
•Cohesive system that reads expressive and unmistakable across every touchpoint.
• Bold site and social design built for scroll stopping impact.
• Flexible assets that scale from digital to apparel and packaging.
Logo Suite
Custom wordmark inside a speech bubble for a quick hit of voice, supported by primary, secondary, submark, and logomark variations that keep the tone front and center across platforms and packaging.
Custom wordmark inside a speech bubble for a quick hit of voice, supported by primary, secondary, submark, and logomark variations that keep the tone front and center across platforms and packaging.
Color and type
Loud, irreverent palette with playful color names that reinforce brand attitude. Oswald gives structure and punch. Nunito Sans adds friendly balance and high legibility.
Loud, irreverent palette with playful color names that reinforce brand attitude. Oswald gives structure and punch. Nunito Sans adds friendly balance and high legibility.
Brand Assets, Website, Social Media
Icons, patterns, and cohesive visuals that keep the brand loud and consistent across packaging, web, and social.
Icons, patterns, and cohesive visuals that keep the brand loud and consistent across packaging, web, and social.
Brand Voice in Action
Speech bubble graphics that turn sass into shareable moments.
Speech bubble graphics that turn sass into shareable moments.
Process
Challenge
Create a fearless but wearable identity that flexes across digital, packaging, and product.
Approach
Build a versatile logo family and speech bubble system, set a tight type and color kit, design a custom icon set and patterns, then prove range across site, social, and merch.
Result
An expressive brand with plug and play assets that keep the voice cheeky and consistent everywhere it shows up.
Challenge
Create a fearless but wearable identity that flexes across digital, packaging, and product.
Approach
Build a versatile logo family and speech bubble system, set a tight type and color kit, design a custom icon set and patterns, then prove range across site, social, and merch.
Result
An expressive brand with plug and play assets that keep the voice cheeky and consistent everywhere it shows up.
Credits
Solo project
Solo project
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