United 1 GPS
Identity and engagement toolkit for a youth voting nonprofit.
Identity and engagement toolkit for a youth voting nonprofit.
Intro
United1GPS is a non-profit, non-partisan organization that empowers Millennials and Gen Z across the United States to vote and engage. I led a strategic identity and campaign system that works on campuses, online, and at events.
United1GPS is a non-profit, non-partisan organization that empowers Millennials and Gen Z across the United States to vote and engage. I led a strategic identity and campaign system that works on campuses, online, and at events.
Role & Engagement
Brand Strategist and Designer, Client work
Brand Strategist and Designer, Client work
Scope
Strategy and messaging framework | Visual identity and logo suite | Brand guidelines and voice | Achievement badges for recognition | Purpose Poster Series | Vote flag and rally kit | Tabling and outreach literature
Strategy and messaging framework | Visual identity and logo suite | Brand guidelines and voice | Achievement badges for recognition | Purpose Poster Series | Vote flag and rally kit | Tabling and outreach literature
Outcomes
• Cohesive identity across print, digital, and events
• Plug-and-play assets that make campus organizing faster
• High-visibility rally visuals that photograph and share well
• Cohesive identity across print, digital, and events
• Plug-and-play assets that make campus organizing faster
• High-visibility rally visuals that photograph and share well
Vote Responsibly Flag Design
Bold, high-impact flag that promotes civic participation and photographs well at rallies and tabling.
Bold, high-impact flag that promotes civic participation and photographs well at rallies and tabling.
Brand system
A flexible identity system with a clear small-scale mark, a confident palette, a readable type stack, and practical guidelines that keep teams and vendors consistent.
A flexible identity system with a clear small-scale mark, a confident palette, a readable type stack, and practical guidelines that keep teams and vendors consistent.
Click the image to view the full brand guidelines >
Achievement Badges
Simple recognition badges that celebrate service, innovation, quality, and sustainability to build pride and unity.
Simple recognition badges that celebrate service, innovation, quality, and sustainability to build pride and unity.
Purpose Posters
Values-driven posters that turn principles into clear calls to action for halls, tables, and classrooms.
Values-driven posters that turn principles into clear calls to action for halls, tables, and classrooms.
Literature and on site materials
Handouts, lanyard and ID, and letterhead shown together for the outreach look and feel. Clear hierarchy and high contrast keep everything legible and consistent.
Handouts, lanyard and ID, and letterhead shown together for the outreach look and feel. Clear hierarchy and high contrast keep everything legible and consistent.
Process
Challenge
Early-stage nonprofit needed a credible look and ready assets that volunteers could use without design software.
Approach
Define core messages and audiences. Design a system that scales from phones to field materials. Publish guidelines and a template library that campus teams can duplicate in minutes.
Result
A practical brand that speeds outreach, looks consistent in photos, and lowers the lift for every event.
Early-stage nonprofit needed a credible look and ready assets that volunteers could use without design software.
Approach
Define core messages and audiences. Design a system that scales from phones to field materials. Publish guidelines and a template library that campus teams can duplicate in minutes.
Result
A practical brand that speeds outreach, looks consistent in photos, and lowers the lift for every event.
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